Answer
Domain names are very important when attracting site visitors. If your corporate name is widely known and many people know of the existence of your website, it’s perfectly acceptable to try and have a domain that’s the same as, or similar to, your formal corporate title. However, if yours is a lesser known company, or one that currently operates in a restricted geographic location, it may be better to come up with a domain name that actually describes what you do.
You see, the Internet is all about “Keywords”. These are words that people use in search engines to help them find information on a wide range of subjects. In most cases, the first thing that a search engine will do to locate sites containing keywords, is to look at the domain name itself. If a domain name contains the keywords, that domain is likely to rank fairly high in the search results, thus directing visitors to that site.
Even if a domain name is the same as a corporate title, there is nothing to stop you creating sub domains that have a description of what you do in their title. These can then link visitors to the pages of your website where relevant information can be found.
Think about this. If you were an Internet surfer looking for, say, information about
company incorporations in Latvia, you would be unlikely to search for a specific
law firm name (e.g. XYZ Legal Partners Latvia). Instead, you are more likely to search
using the keywords “company” “incorporation” “Latvia”. Clearly, if there existed
a domain on the Internet with a name such as
“we-
There is very little room for vanity when choosing an effective domain name, particularly
if you have a limited marketing budget. This is because to promote (or e-